Product · Brand · Communications · Go-to-Market

I turn complexity
into clarity.

Brand builder. Story shaper. Growth driver.

Two decades across advertising, sales, and marketing — with startups, growth-stage companies, and inside a Fortune 500. I've launched products at scale, built and evolved brands through M&A, led product marketing, sales enablement, brand direction, communications, and global go-to-market — helping drive record revenue growth and contributing to a successful acquisition. The work featured here is the most recent: leading the build, launch, and evolution of Verisk Marketing Solutions. The rest sits behind it — and shapes what comes next.

See the work Get in touch →

The Work.

A closer look.

Jornaya + Infutor merging into Verisk Marketing Solutions
M&A · Brand Origin

Jornaya + Infutor → VMS

The brand integration story — two acquired companies merged into a single Fortune 500 business unit: Verisk Marketing Solutions.

Jornaya Activate flyer — post-acquisition, pre-VMS merger
Brand Transition · Bridge Era

Jornaya Activate

A campaign piece from the bridge era — after Verisk acquired Jornaya, but before the Infutor merger that became VMS.

VMS website CMO landing — Reach the Right Consumers
VMS Website · CMO Landing

Reach the Right Consumers

CMO-targeted landing page positioning the VMS identity platform for data-driven marketers.

Redefining the 4 Ps of Marketing whitepaper
Thought Leadership · Content

Redefining the 4 Ps of Marketing

Whitepaper anchoring a year of earned-media and demand campaigns — reframing marketing's foundations for the data-driven era around the value of our products.

VMS website — Consumers make decisions in an instant content block
VMS Website · Value Prop

Right person, message, time

Three-pillar messaging block framing speed and precision as the brand's promise.

VMS website — Exceptional Customer Success and Support
VMS Website · Customer Success

Exceptional support

Customer success and support services framed as a brand commitment, not a footnote.

MarTech Breakthrough Award announcement
Awards · Product PR

MarTech Breakthrough Award

Led the annual industry-award submission program. The VMS contact database recognized as Best Contact Database Company.

Cygnus higher-ed strategic alliance announcement
Partner Marketing · Vertical

Cygnus & Higher Ed

Co-marketing for a higher-ed enrollment alliance — joint launch, vertical messaging, and field activation.

VMS employee advocacy program
Internal · Advocacy

Employee advocacy program

Activated employees as authentic brand advocates across LinkedIn — extending reach through the team's networks.

VMS sales enablement repository
Sales Enablement

Sales repository

Centralized hub of decks, pitches, plays, and product narratives — giving the field everything they need to close.

VMS TCPA compliance content series
Compliance · Content

The FCC ruling on TCPA consent

A content series we evolved in response to an industry-wide FCC ruling — positioning VMS as the partner for compliant lead generation across insurance, finance, and beyond.

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Brand Transformation

From Startup to Fortune 500

At Jornaya, a high-growth startup, I led product marketing and sales enablement — relaunching the flagship product line, leading the portfolio rebrand, and equipping sales to drive double-digit record revenue growth. This work informed the investor-facing product and platform story I developed that helped anchor Jornaya's nine-figure acquisition by Verisk.

Following the acquisition, I was asked to lead the brand integration and transformation of Jornaya and Infutor — a fellow Verisk acquisition — into Verisk Marketing Solutions (VMS). The new standalone B2B business unit was built to provide the consumer identity and behavioral intent data that powers consumer and performance marketing across insurance, consumer finance, AdTech, higher education, and platform partners.

This included managing cross-functional teams across marketing, product, sales, and creative, while overseeing external agency partners through brand architecture, messaging, identity transition, website development, GTM planning, and launch execution. I also led communications for VMS — building the earned-media program, content calendars, social channels, blog, and podcast production.

The result was a full-scale transformation: from startup brand and acquired assets to an integrated Fortune 500 business unit with a clear market identity and go-to-market foundation.

VMS team and event moment
VMS team and event moment
VMS team and event moment
Verisk Marketing Solutions booth at LeadsCon
Verisk Marketing Solutions CES suite
Verisk Marketing Solutions CES suite
Verisk Marketing Solutions LeadsCon banner
4.6×Website traffic growth
2.5×Social engagement growth
2×M&A of Legacy Brands

Scope

  • Build brand strategy and sunset legacy brands as VMS launched.
  • Define the industries and ICPs that anchor positioning, content, and GTM.
  • Build the VMS thought leadership engine across events and media.
  • Define a distinct VMS identity inside Verisk corporate guidelines.
  • Write brand positioning, statements, and elevator pitches.
  • Ship the first VMS website and lead its ongoing evolution.
  • Produce new marketing assets and content across social, email, events, and sales.

Results

  • Managed a multi-phase transition from legacy brands to VMS.
  • Equipped sales with new brand positioning, product pitches, and branded resources.
  • Manage ongoing brand evolution and communications strategy in close partnership with the Verisk executive team.
  • 4.6× website traffic and 2.5× social engagement in year one — driven by analytics-refined channel, content, and audience strategy.
  • Activated branding and content for dozens of trade show and thought leadership events — including an exclusive event with celebrity chef Amanda Freitag.
VIA Chicago 2023 — on-demand recap of the Consumer Insights & Experience Summit and VMS' market-launch moment in Fulton Market.

Flagship Event Activation

VIA Chicago — A Grand Brand Statement

A flagship thought leadership event, built end-to-end — strategy, programming, speaker management, paid demand-gen, creative direction, on-site production, and post-event long-tail content. The Consumer Insights & Experience Summit brought the industry's top executives across marketing, product, compliance, and data analytics to Chicago's Fulton Market District. It was the true market launch of VMS — an intimate event, executed at the highest level — and a textbook example of using a single moment in the calendar to generate brand impact and pipeline momentum.

VIA Chicago summit stage
VIA Chicago solutions gallery
Live Marketing Rapport podcast taping at VIA
The Second City performance at VIA
65Brands in attendance
30%C-suite attendees
24Cross-industry speakers
4+Hours of on-demand content

Featured brands: Big Ten Conference · Comcast Advertising · Paramount · Snowflake · Criteo · Comscore · Northwestern University · Wells Fargo Home Lending · Ally · Fidelity Life/eFinancial · AWS · OneGoal (Philanthropic Partner).

Scope

  • Develop and execute all brand activation for the event.
  • Coordinate programming agenda and speaker outreach.
  • Build bespoke omnichannel marketing and GTM assets to drive registration.
  • Secure and handle the keynote speaker.
  • Develop layout and creative for product showcase booths.
  • Capture event photography and presentation video.
  • Create post-event follow-up and long-tail marketing campaign from recorded content.

Results

  • 65 brands (30% C-suite) in attendance.
  • 24 cross-industry speakers.
  • Live episode of The Marketing Rapport with AWS.
  • Powerful relationship building with key customers and prospects.
  • Influence on multi-million-dollar account opportunities.
  • 4+ hours of on-demand content to leverage all year for ongoing brand awareness across blogs, social, YouTube, and website features.
The Marketing Rapport — a media property doubling as earned media, sales enablement, and demand channel for Verisk Marketing Solutions.

Thought Leadership & Brand Building

The Marketing Rapport — Evolving on Air

A flagship thought-leadership and earned-media program: a podcast that extended brand reach across the consumer data and behavioral marketing space — and a multitude of adjacent industries. I led the original editorial strategy, brand packaging, and executive production — turning the show into a media property the sales team could actually deploy in conversations and sequences.

42Episodes publishedDuring tenure
5,400DownloadsDuring tenure
37Industry-leading brands featuredDuring tenure

Featured brands: Digitas · Comscore · NielsenIQ · The Second City · AWS · Travelers · CIMM · Arity · Snowflake · Invoca · P&G/Gillette · Variety · Comcast Advertising · loanDepot.

Scope

  • Develop strategy of scope and purpose for the show.
  • Name the podcast and develop branding assets across all channels.
  • Coach hosts and establish guest schedule and intake infrastructure.
  • Manage day-to-day production team, workflows, and creative from production agency.
  • Create internal enablement content for sales and marketing teams.
  • Develop marketing strategy and content. Ensure consistent publication and quality of creative.

Results

  • Projected VMS as thought leaders in consumer insights and behavior.
  • Extended brand reach through boosted social engagement, with guests and their networks.
  • Created a non-sales pathway to connect with new customers and prospects.
  • Provided a steady stream of fresh marketing content.
  • Helped extend our brand voice, through the mouths of other market leaders.

What I do

A full-stack marketing toolkit.

The unglamorous parts are usually the most important ones—and where I do some of my best work.

Strategy

  • Brand strategy & identity Defining the positioning, story, and look that makes a brand memorable and actionable.
  • ICP & product positioning Translating product into messaging that lands with the right audience.
  • Global go-to-market Coordinating product, sales, and marketing into one launch motion.
  • M&A integration & rebranding Sunsetting legacy brands, building the new identity, taking it to market.

Leadership

  • Direct reports & team building Hiring, mentoring, and leading internal marketing teams.
  • Agency partners Directing creative, PR, and production agencies to deliver at quality.
  • Contractors & freelancers Managing specialists across content, design, copy, and video.
  • Cross-functional leadership Aligning marketing, product, sales, and creative on shared goals.

Execution

  • Product launches Shipping the campaign, assets, and field plan on time and at quality.
  • Creative direction Briefing, reviewing, and approving the creative work that ships.
  • Sales enablement Giving the field what they need to close: decks, pitches, plays, pages.
  • Event & experiential Event activation: program, on-site, post-event.

Communications & Demand

  • Communications & PR Press, partner announcements, internal comms, executive messaging.
  • Thought leadership Original content and a clear point of view that earn attention and build market authority.
  • Paid and earned media Feeding the paid channels and the press cycle — for pipeline and presence.
  • Partner & co-marketing Joint launches and co-branded campaigns that extend the audience.
Portrait of Jason McAndrew

Jason McAndrew
LinkedIn ↗

About

Most of my best work doesn't have my name on it.

Brand, product marketing, and communications share the same dual nature: a visible output the world sees, and a strategic engine — positioning, briefs, narratives, team orchestration — that makes it land with the right audience. I treat both sides as part of the same craft.

I came up doing nearly every part of the job: writing the headline, sitting in the sales call, briefing the agency, being the agency, reading the data, evolving strategy—a range that lets me adapt to almost any situation. What I bring is strategy taken seriously, execution as an art form, and a relentless focus on building and empowering the teams behind the work to deliver the results that move the business.

Career chapters

The road here.

Contact

Looking to level up in the age of AI?
Let's talk.

I'm open to senior marketing leadership roles across product, brand, comms, and global GTM —
plus fractional, advisory, and selective consulting engagements.

jasonmcandrew@gmail.com LinkedIn ↗